If you are looking out for a PR person for the first time, you must be quite daunted by the task. This is understandable since finding a good PR person is such a difficult job. It is easy to be deceived and cheated by a bunch of clever posers. That is part of the reason why you second guess even the best Public Relations firms.
First and foremost, you have to look for a company that is completely candid with you. It is best to go for one that is reputed. The best PR firms will be completely honest with you and you can be sure that they will answer all your queries. There would be no ‘playing the cards close to the chest’ attitude.
Look for a company with contacts that could make a meaningful impact. One of the core essentials of the best Public Relations firm are the contacts. They have to have a good list of contacts that will help you be at the right places, at the right time.
Make sure you receive a skilled strategist as your PR manager. If you don’t get a good vibe from your PR executive or you think they may not be good enough, do not hesitate to ask for another person. This is very important. A good PR executive serves as a close confidante and if you don’t see yourself having that kind of bond in the future, it makes no sense to go ahead with it.
Communication skills are crucial. Make sure the entire team you hire have good English skills and are adept at handling people.